Technological Understanding for Better Deliverables

The technical background or our principal and may of our staff gives us a unique understanding of the strengths, weaknesses, and demands of the various media for writing delivery. Printed materials place different demands on an author than do electronic forms of delivery. We understand the need in electronic delivery to create concise web-bites (the virtual equivalent of a sound-bite) - easily viewed and digested information. We also have the ability to create web-friendly deliverables, and can even deliver content ready for the web with the necessary HTML.

We also have an understanding of web technologies such as blogs, link gathering, traffic generation, ezine marketing, Google Analytics, Google Co-op, RSS syndication, and more.