Experience

Qstream, Inc, Burlington, MA July 2019 – Present

Partner Director

Responsible for recruiting learning content providers and strategic partners. Responsibilities include: identifying potential partners, partner outreach, demonstrating value proposition, Qstream solution, describing partner program, negotiating contracts, on-boarding & sales planning and co-selling.

Perficient, Inc./Stone Temple Consulting Inc., Framingham, MA – April 2008 – June 2019

Perficient (NASDAQ: PRFT) is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. Perficient acquires Stone Temple Consulting on July 16, 2018. Stone Temple Consulting was a digital marketing agency specializing in technical SEO, content marketing and social media.

Business Development Director
Perficient, Inc
July 2018 – June 2019

Director of Business Development
Stone Temple, Inc.
September, 2014 – July 2018

Stone Temple was acquired by Perficient in July of 2018. Responsible for all aspects of Sales for the Digital Marketing East business unit including qualification, proposal generation, contract negotiation, responding to RFPs, forecasting, and closing business.  Implemented a CRM system to track sales opportunities. Also have responsibility for the company web site and related prospect acquisition activities.

Results: 2018 sales – $5.95 million (23.6% increase over 2017); 2017 sales – 4.81 million; 2016 sales – $2.25 million; 2015 sales – $1.14 million. Achieved a 422% increase in sales over 4 years.

Senior Marketing Consultant (April 2008 – August 2014)

Search engine optimization (SEO), search engine marketing (SEM), and online marketing consulting with companies ranging in size from small/medium businesses to large companies in B-to-B and B-to-C markets.

Responsibilities:

  • Client relationship management
  • SEO site evaluation, tuning and technical architecture planning
  • Link building campaign creation, implementation, and tracking
  • Social media marketing including working with Facebook, Instagram, Google+, Pinterest, Twitter, and YouTube
  • Infographic marketing
  • Blog implementation, content planning and creation, and marketing (see examples)
  • Local search optimization
  • Pay per click marketing program development and management
  • Web analytics setup, management, and analysis using Google Analytics & Webmaster Tools, Omniture SiteCatalyst, Webtrends, Yahoo Web Analytics
Bluetrain Mobile, Cambridge, MA - September, 2013 - April, 2014

Bluetrain Mobile, Cambridge, MA

Account Executive / Business Development

Bluetrain Mobile is a start-up that provides a SaaS, responsive CMS platform. My job is a blended role that combines direct sales, partner recruitment and development, and marketing.

Responsibilities include:

      • Cold-calling/prospecting for and selling new business
      • Product customization and demonstration
      • Lead scoring, evaluation, and assignment using Hubspot and Salesforce.com
      • Online campaign creation using Hubspot
      • E-mail campaign creation using Hubspot, MailChimp, GroupMail 5, and GMail
      • Research and identification of potential partners
      • Partner recruitment and management throughout North America
      • Development of marketing deliverables including product data sheet
      • Content creation and content marketing using WordPress (see examples)
      • Social marketing using Facebook, LinkedIn, and Twitter
      • Product input and feedback

Results: 133% of partner signup goal.

Tools used: Hubspot, Salesforce.com, WordPress

World Reach Marketing - April, 2003 - March, 2008

World Reach Marketing, Southborough, MA

Founder/Principal/Owner

World Reach Marketing, a content marketing business that created content for clients in the following industries:  computer hardware, computer software, financial services, health care, human resources, education, mortgage, and real estate.

Responsibilities:

  • Managed every aspect of the business the business including promotion, marketing, advertising, customer acquisition, talent management, work assignment, accounting, and tax reporting.
  • Business development: Contract business development for technology companies including defining business opportunities and recruiting business partners.
  • Content creation (see examples)
IBM/Lotus - 1991 - 2003
IBM / Lotus Development Corp., Cambridge, MA

April, 2002 – March, 2003

IBM Software Account Manager

  • Direct Sales for all IBM software into assigned health care accounts in New England.
  • Products sold: DB2, Lotus, Tivoli, WebSphere, and mainframe software.
  • Responsibilities: Account planning, cold calling, developing leads, managing all aspects of the sales process, and coordinating all overlay software resources.
  • Results: Delivered 92% of an annual quota in three quarters.

January, 2000 – April, 2002

Lotus Certified Consulting IT Specialist

  • Pre-sales technical support supporting Lotus brand sales representatives in New England within medium/large commercial accounts; industries included: state and local government, and higher education.
  • Responsibilities: Product presentations, product demonstrations, product pilots, and proof-of-concept application development.
  • Results: Achieved in excess of 100% revenue increase year over year. Developed and delivered two production applications for the Lotus Northeast region: 1) A contact management/sales force automation application, and 2) A special bid request workflow and tracking application.
  • Recognition: IBM Certified IT Specialist; IT Specialist Excellence Award

January, 1999 – December, 1999 & August, 1996 – December, 1997

Lotus District Technical Manager

  • Management of pre-sales technical support team of 11 professionals in New England.
  • Responsibilities: Customer facing activities such as product presentations, demonstrations, and building proof-of concept applications as well as employee development, goal setting, and technical resource allocation to sales opportunities.
  • Results: More than two thirds of my team met or exceeded their assigned quotas in 1999. Achieved 121.6% of quota in 1997 and 122.7% in 1996.
  • Recognition: 100% Quota Club in 1996 and 1997.

January, 1998 – December, 1998

Lotus District Manager, Strategic Solutions Sales

  • Sales management of a team of eight Sales Representatives on the east coast selling all Lotus products with IBM Client Sales Teams.
  • Responsibilities: Sales management responsibilities included forecasting, pipeline review, sales calls, large contract negotiation, and approval of special bid requests as well as employee development and performance review, goal setting. Assigned quota of $12 million.
  • Results: Built team from scratch hiring 8 individuals. Achieved 128.6% of quota.
  • Recognition: North American Sales Roundtable, and 100% Quota Club.

January, 1994 – July, 1996

Lotus Product Sales Manager, Messaging Infrastructure Group

  • Sales of messaging infrastructure products in New England, OH and PA.
  • Achieved 122.7% of quota in 1996, 107% in 1995, and 126.25% in 1994. 100% Quota Club 1994, 1995, and 1996. Sales Consultant of the Quarter Q2 1995 and Q3 1994. Lotus Excellence Award 1994.

February, 1993 – December, 1993

Lotus cc:Mail Account Executive

  • Mail Sales in the Northeast US .
  • Achieved 170.53% of quota in 1993.

November, 1992 – February, 1993

Lotus Program Manager, Communications Products Sales Education

  • Development and delivery of sales training on Lotus’ communications products.
Early Career

Banyan Systems, Westborough, MA

  • Channel Marketing Manager

Prime Computer, Natick, MA

  • Marketing Manager
  • Product Marketing
  • Sales Representative
  • Systems Engineer

Epsilon Data Management, Burlington, MA

  • Application Programmer

7 Southwood Drive, Southborough, MA 01772 Phone: 508-641-2352