Qstream, Inc, Burlington, MA July 2019 – Present
Responsible for recruiting learning content providers and strategic partners. Responsibilities include: identifying potential partners, partner outreach, demonstrating value proposition, Qstream solution, describing partner program, negotiating contracts, on-boarding & sales planning and co-selling.
Perficient, Inc./Stone Temple Consulting Inc., Framingham, MA – April 2008 – June 2019
Perficient (NASDAQ: PRFT) is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. Perficient acquires Stone Temple Consulting on July 16, 2018. Stone Temple Consulting was a digital marketing agency specializing in technical SEO, content marketing and social media.
Business Development Director
July 2018 – June 2019
Director of Business Development
Stone Temple, Inc.
September, 2014 – July 2018
Stone Temple was acquired by Perficient in July of 2018. Responsible for all aspects of Sales for the Digital Marketing East business unit including qualification, proposal generation, contract negotiation, responding to RFPs, forecasting, and closing business. Implemented a CRM system to track sales opportunities. Also have responsibility for the company web site and related prospect acquisition activities.
Results: 2018 sales – $5.95 million (23.6% increase over 2017); 2017 sales – 4.81 million; 2016 sales – $2.25 million; 2015 sales – $1.14 million. Achieved a 422% increase in sales over 4 years.
Senior Marketing Consultant (April 2008 – August 2014)
Search engine optimization (SEO), search engine marketing (SEM), and online marketing consulting with companies ranging in size from small/medium businesses to large companies in B-to-B and B-to-C markets.
- Client relationship management
- SEO site evaluation, tuning and technical architecture planning
- Link building campaign creation, implementation, and tracking
- Social media marketing including working with Facebook, Instagram, Google+, Pinterest, Twitter, and YouTube
- Infographic marketing
- Blog implementation, content planning and creation, and marketing (see examples)
- Local search optimization
- Pay per click marketing program development and management
- Web analytics setup, management, and analysis using Google Analytics & Webmaster Tools, Omniture SiteCatalyst, Webtrends, Yahoo Web Analytics