Stone Temple Consulting, Framingham, MA – April 2008 – Present
Director of Business Development (September, 2014 – Present)
Responsible for all aspects of Sales including qualification, proposal generation, contract negotiation, responding to RFPs, forecasting, and closing business. Implemented a CRM system to track sales opportunities. Also have responsibility for the company web site and related prospect acquisition activities.
Senior Marketing Consultant (April 2008 – August 2014)
Search engine optimization (SEO), search engine marketing (SEM), and online marketing consulting with companies ranging in size from small/medium businesses to large companies in B-to-B and B-to-C markets.
- Client relationship management
- SEO site evaluation, tuning and technical architecture planning
- Link building campaign creation, implementation, and tracking
- Social media marketing including working with Facebook, Instagram, Google+, Pinterest, Twitter, and YouTube
- Infographic marketing
- Blog implementation, content planning and creation, and marketing (see examples)
- Local search optimization
- Pay per click marketing program development and management
- Web analytics setup, management, and analysis using Google Analytics & Webmaster Tools, Omniture SiteCatalyst, Webtrends, Yahoo Web Analytics